Michelle La Sala

Ali on the Run Show Episode 289: On the Job with Michelle La Sala, Race Director

“I am a believer in opportunity.”

It’s been a tough year for so many brands, individuals, and industries, and within the running industry, race companies have been hit particularly hard. On this episode, Michelle La Sala, president and founder of Blistering Pace Race Management, talks about her road to race directing, and explains how the pandemic has affected her business, which specializes in managing large-scale mass participation running events. Michelle’s clients include the New York City Marathon, Chicago Marathon, Big Sur International Marathon, and Napa Valley Marathon. Previously, she was race director for the California International Marathon (CIM) and was the volunteer coordinator for the L.A. Marathon. Michelle, a 31-time marathoner with a 2:59 personal best time, talks about what she’s doing to stay afloat right now, and offers her take on how we can all support our favorite races right now.

Thank you to Tracksmith for sponsoring the On the Job series on the Ali on the Run Show! Go to tracksmith.com/ontherun and use code ONTHERUN15 at checkout for 15% off your first Tracksmith purchase!

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about ali

I’m the creator of the Ali on the Run blog and the host of the Ali on the Run Show podcast. I’m also a freelance writer and editor, a race announcer, a runner and marathoner, a mom, and a huge fan of Peanut M&Ms, Mamma Mia! Here We Go Again (way better than the first one!), and reliving my glory days as a competition dancer in the early 2000s. I’m really happy you’re here.
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