“Music literally changes peoples’ lives. It really has the ability to uplift people, especially during today’s times. That’s a really powerful thing, and that, to me, is success. Beyond the sales and the accolades and the awards — being able to create positive change through music.”
As Senior Vice President of Marketing at Atlantic Records, Grace Kim James works pretty much 24/7. On this episode, she talks about breaking into the music business, and what it’s really like working for the number one label in the U.S. She talks about working closely with artists including Lizzo and Missy Elliott, and recalls that fateful day in the dining hall at NYU where it all started. There’s glitz, glamour, and long, late nights on set or “at the club” — and somehow in between all that, Grace has trained for and run eight marathons.
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