Sally Bergesen

Ali on the Run Show Episode 48: Sally Bergesen, CEO & Founder of Oiselle

The Ali on the Run Show

Episode 48

Guest: Sally Bergesen

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Sally Bergesen is the founder and CEO of Oiselle, a women’s athletic apparel company now celebrating its 10th year in business. On this episode, Sally shares the “oh shit” and “oh no” moments that led her to create Oiselle, and talks about why it’s so important to her that she and her company empower women. She talks about Oiselle’s decision to start sponsoring professional athletes, including Kate Grace, Lauren Fleshman, and Kara Goucher, and shares the career opportunity that gave her a pit in her stomach and made her “want to throw up.” She also opens up about some of Oiselle’s more controversial moments like “LogoGate,” her opinion of “The Swoosh” (that’s Nike, of course), and her take on the state of influencer marketing.

Stuff We Mention on this Episode: 


Episode 43 of the Ali on the Run Show with Kara Goucher

University of Oregon

Lauren Fleshman

Bob Lesko

Sarah Lesko

Emily “Sweaty” Halnon

Sarah “Once Upon a Lime” Conklin

Meggie Smith

Oiselle Volée

New York Road Runners

Kate Grace

New York City Marathon

Oiselle Flyte Tank

Oiselle Roga Shorts

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about ali

I’m the creator of the Ali on the Run blog and the host of the Ali on the Run Show podcast. I’m also a freelance writer and editor, a race announcer, a runner and marathoner, a mom, and a huge fan of Peanut M&Ms, Mamma Mia! Here We Go Again (way better than the first one!), and reliving my glory days as a competition dancer in the early 2000s. I’m really happy you’re here.
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